My Why: The Heart Behind My Candle Business

Every business has a beginning — a spark, a feeling, a moment that quietly whispers, “this is what you’re meant to do.” For me, that moment came from craving something deeper than just a hobby or a side project. I wanted to create something that made people feel held, comforted, and seen… even on their hardest days.

Candles have always been my safe place. The soft glow, the slow burn, the quiet reminder to breathe — they became a part of my own healing routine. Lighting a candle felt like choosing softness, choosing grounding, choosing myself. And I wanted to give that same feeling to others.

My candle business wasn’t born from wanting to sell a product. It was born from wanting to create moments.

Moments of comfort.
Moments of calm.
Moments where someone feels understood, even without words.

Every scent I choose, every label I design, every custom wording a customer asks for — it all becomes part of someone’s story. A gift to a friend. A reminder to themselves. A piece of home when they’re miles apart. A little light in a season where they need it most.

This business is my why because it lets me pour love into something real.
It lets me show people that even small things can carry big meaning.
It lets me prove to myself that dreams don’t need to be perfect — they just need to be pursued.

And every time someone chooses one of my candles, I don’t just feel supported… I feel connected. Like we’re all sharing the same desire to make life a little cozier, a little sweeter, and a little softer.

So that’s my why:
To create comfort.
To create connection.
To create little lights in a world that sometimes feels too heavy.

Thank you for being here, truly.
You’re a part of my why, too.